Aiken wanted to break into the hydration skincare segment, but lacked two key products—a serum dropper format and an SPF moisturizer. The challenge? Competing against established hydration giants in a cluttered market.

Our strategy was to own the conversation on long-term skin health, positioning Aiken Prebiotic Hydra Plus as a must-have essential. We crafted a campaign that targeted dry, dehydrated skin users, flooding social media with user testimonials, expert-backed benefits, and influencer endorsements to build trust.

The result? A flood of positive reviews and organic buzz, expanding Aiken’s market share and solidifying its place in the hydration category.