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How We Made Aiken Prebiotic Hydra Plus the Must-Have for Hydrated Skin
Aiken: Prebiotic Hydra Plus


Aiken wanted to break into the hydration skincare segment, but lacked two key products—a serum dropper format and an SPF moisturizer. The challenge? Competing against established hydration giants in a cluttered market.
Our strategy was to own the conversation on long-term skin health, positioning Aiken Prebiotic Hydra Plus as a must-have essential. We crafted a campaign that targeted dry, dehydrated skin users, flooding social media with user testimonials, expert-backed benefits, and influencer endorsements to build trust.
The result? A flood of positive reviews and organic buzz, expanding Aiken’s market share and solidifying its place in the hydration category.
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