Matching outfits for Raya? Why stop there—let’s match the makeup too!

To capture beauty lovers during the festive season, we created Raya Sedondon, a recruitment campaign designed to grab the attention of makeup enthusiasts looking to perfect their Raya-ready looks. Whether understated and natural or bold and glamorous, Bobbi Brown had the perfect shades to complement every outfit.

At the heart of the campaign was a stunning LOOK BOOK, meticulously crafted to inspire and educate. Through this, we positioned Bobbi Brown as the essential brand for a flawless, theme-matching Raya glam, driving interest and engagement among beauty lovers.