For Mitsubishi After Sales Division's Merdeka Campaign, our team embraced the theme of national pride and reliability to create an impactful and patriotic initiative. Centered around celebrating Malaysia's resilience and strength, we crafted a "Wau-nderful" car check-up package, designed to ensure vehicles are in peak condition while reinforcing the brand's dedication to safety and quality.

To engage customers further, we launched a creative coloring contest exclusively for Mitsubishi owners, encouraging families to participate during the festive period. This initiative not only fostered a sense of community but also rewarded the most creative entries with exciting fuel vouchers. Through this campaign, we effectively combined patriotism with brand loyalty while driving traffic to service centers for periodic maintenance.