To introduce Origins' new Youthtopia Apple product range, our team developed and executed a captivating event at One Utama, centered around the theme "Find Your #ApplePower." This concept aimed to inspire the target audience to embrace proactive skincare solutions, showcasing Youthtopia as the ultimate pathway to youthful, bouncy skin.

The event was designed to create buzz and educate consumers about the benefits of the Youthtopia range while building brand affinity through interactive activities and immersive experiences. Key objectives included driving footfall for sample redemptions, educating attendees about the product's unique features, and capturing valuable leads for ongoing marketing efforts. By merging engaging event elements with actionable insights, the campaign successfully positioned Youthtopia as a must-have addition to any skincare routine.