When skincare meets spectacle, attention follows.

To launch Innisfree’s Jeju Cherry Blossom Tone-Up Cream, we created a visually irresistible pop-up experience that captured hearts at every stop. Bathed in cherry pink hues and designed for maximum Instagrammability, the showcase delivered a love-at-first-sight experience that exceeded every target.

💖 7,769 visitors (216% over target)
🌸 867 packs sold (173% above target)
📱 29,637 microsite visits (63% redemption rate)
👀 546,732 IG Story impressions
🚀 83% growth in IG followers
✨ 42M+ KOL outreach base

By blending on-ground engagement with digital amplification, we turned a product launch into a must-attend event—proving that when Team Moxim builds a pop-up, it doesn’t just open doors, it opens eyes.