To promote innisfree’s foundation range, we brought beauty directly to consumers with the “My Foundation Moving Bank”—a first-of-its-kind mobile activation that traveled across the peninsula, targeting 16- to 30-year-olds at key locations.We created buzz by transforming a 40-foot container into the BIGGEST “moving bank” of its kind, offering a unique, hands-on experience from product sampling to purchase. This campaign marked the third successful collaboration between Moxim and innisfree, proving once again that innovative experiences drive engagement and brand love.