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How We Made Isuzu the Star of KL Fashion Week 2022
Isuzu: "The Bigger, The Better" at KLFW


With the theme “The Bigger, The Better,” we took Isuzu beyond the road and into the world of high fashion, engaging trendsetters and style-conscious audiences through immersive experiences, including:
✅ On-ground booths & fashion showcases in Bukit Bintang
✅ Live-streaming sessions & influencer collaborations
✅ Exclusive games & limited-edition merchandise
By tapping into KLFW’s high-profile reach and leveraging fashion influencers & social media personalities, we broke boundaries and elevated Isuzu’s brand perception, proving that rugged can be runway-worthy.






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