How We Made Isuzu the Star
of KL Fashion Week 2022

With the theme “The Bigger, The Better,” we took Isuzu beyond the road and into the world of high fashion, engaging trendsetters and style-conscious audiences through immersive experiences, including:

✅ On-ground booths & fashion showcases in Bukit Bintang
✅ Live-streaming sessions & influencer collaborations
✅ Exclusive games & limited-edition merchandise

By tapping into KLFW’s high-profile reach and leveraging fashion influencers & social media personalities, we broke boundaries and elevated Isuzu’s brand perception, proving that rugged can be runway-worthy.