How We Took Isuzu’s Off-Road
Dominance to the Extreme

Isuzu has long been a powerhouse in off-road adventures, but we wanted to turn passive spectators into active participants and make them feel the thrill of Borneo Safari like never before.

To do this, we created the Isuzu Xtreme Borneo Challenge, a 6-part webisode featuring 8 KOLs split into two teams, competing in extreme off-road challenges. We flooded social media with a month-long content blitz, leveraging Facebook, Instagram, and YouTube to drive engagement and build hype.

To keep audiences invested, we introduced an interactive twist—weekly giveaways of cash and exclusive Isuzu merchandise to those who tuned in. This gamified brand exposure, making every episode an unmissable event and turning viewers into loyal Isuzu fans.