Parenting today is a whole new challenge—and Kao is here to make it easier.

Winning the creative pitch against tough competition, we launched "Welcome to My Modern Parenthood (WTMMP)", a campaign designed to position Kao as the essential partner for today’s parents. By tapping into Kao’s trusted expertise across Attack, Magiclean, Merries, Biore, and Laurier, we created content that spoke directly to modern parents, addressing real challenges with practical solutions.

Through engaging, relatable storytelling and strategic social media content, we didn’t just build awareness—we built a community. The result? Steady year-on-year growth in social engagement and a stronger emotional connection between Kao and its consumers.