In a world adapting to the "New Normal", Magiclean needed to stand out in a crowded disinfectant market while reinforcing hygiene as an essential daily habit.

We positioned Magiclean Disinfectant as the effortless way to safeguard homes, combining science-backed protection with emotional appeal. Through a high-impact campaign, we rolled out key visuals, POSM, and digital brand awareness videos—all highlighting Magiclean’s 99.9% germ-killing power against invisible bacteria and viruses.

With strategic adaptations across multiple touchpoints, we didn’t just create brand awareness—we drove real consumer action. The result? Stronger product trial, increased trust, and Magiclean becoming a go-to choice for peace of mind at home.