How We Turned a Simple Ang Pow Into a Game-Changer

Ahead of Chinese New Year, Mitsubishi wanted to gift customers angpow packets when they serviced their cars before the festive travels. But instead of just another red packet, we created something that sparked engagement beyond the tradition.

We designed an angpow that unfolded into a ‘Snakes & Mitsubishi’ board game—tying in the Year of the Snake while keeping families entertained on their journey home. The unique concept and vibrant design were a hit, with customers loving how it delighted their kids and made their CNY experience with Mitsubishi more memorable.