EcoWorld, in collaboration with National Geographic, launched the Being Green campaign in May 2019 to inspire and cultivate a culture of sustainable living. The campaign focused on three key pillars: Green Stewardship (internal green culture), Green Protection (masterplan design), and Green Living (residents).

To drive awareness and engagement, the campaign leveraged social media platforms (Facebook, Instagram, YouTube), EcoWorld’s microsite, and TV exposure. Within the first two weeks of launch, it recorded over 1,000 page views on National Geographic’s online channel, amplifying its impact and encouraging a greener mindset among communities.