With the launch of the Vivo X50 Pro, the brand set out to redefine virtual engagement and create an immersive online experience that matched the innovation of its 5G flagship smartphone. Instead of a traditional physical event, Vivo turned the launch into a highly interactive virtual experience, seamlessly blending technology, storytelling, and audience participation.

This bold approach successfully captivated audiences, leading to remarkable engagement. The official launch video generated over 133,000 views and 14,000 comments on Facebook alone, proving that an intuitive and interactive digital-first strategy can deliver real-world impact.