How We Made Hertz’s EV Campaign Spark Engagement Like Never Before

To introduce Hertz Malaysia’s latest Electric Vehicle (EV) offering, we powered up an innovative digital campaign—#AllFeelNoFuel. The concept? Keep it simple yet engaging: participants expressed why they wanted to drive an EV using only emojis.

The results were electrifying! The campaign reached over 300,000 Malaysians in Klang Valley, driving 300+ contest entries, 600+ likes, and an astonishing 2,400% increase in page likes. With post engagement skyrocketing by 2,992% and page followers growing by 1,993%, this campaign proved that when it comes to EV excitement, less (text) is more (impact).