How We Turned Mitsubishi’s 3S Centers into Must-Visit Pit Stops

To drive awareness for Mitsubishi’s After Sales Division, we engineered a high-impact campaign, positioning Mitsubishi 3S centers as the go-to destination for essential vehicle health checks before holiday road trips.

Branded as “The Year-End Pit Stop,” this initiative emphasized road safety and the Mitsubishi Assist 24 (MA24) program, ensuring stress-free travels. By strategically aligning with high-traffic festive seasons like Chinese New Year and Hari Raya, we maximized engagement and encouraged proactive vehicle servicing.

With visually compelling creatives and a message of safety, reliability, and peace of mind, the campaign successfully drove customer footfall while reinforcing Mitsubishi’s commitment to road safety.