Hari Raya is about family, togetherness, and the journey home—so we turned that into an epic adventure with Isuzu D-Max.

Our campaign video, "Kentalkan Semangat Raya dengan Isuzu D-Max", followed a family navigating the inevitable balik kampung traffic jam—until they found a shortcut that led them off-road. As they tackled the rugged terrain, they encountered other family members, all driving Isuzu D-Max, proving that together, no road is too tough to conquer.

To make it even more authentic, we engaged over 30 real D-Max owners in the shoot, turning this campaign into a celebration of the Isuzu community. With a heartwarming story and stunning visuals, we didn’t just create a Raya ad—we built an emotional connection that reinforced Isuzu D-Max as the ultimate family adventure truck.