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How We Took Isuzu’s Off-Road Dominance to the Extreme

Isuzu Xtreme Borneo Challenge 2022

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Isuzu has long been a powerhouse in off-road adventures, but we wanted to turn passive spectators into active participants and make them feel the thrill of Borneo Safari like never before.

To do this, we created the
Isuzu Xtreme Borneo Challenge, a 6-part webisode featuring 8 KOLs split into two teams, competing in extreme off-road challenges. We flooded social media with a month-long content blitz, leveraging Facebook, Instagram, and YouTube to drive engagement and build hype.

To keep audiences invested, we introduced an interactive twist—
weekly giveaways of cash and exclusive Isuzu merchandise to those who tuned in. This gamified brand exposure, making every episode an unmissable event and turning viewers into loyal Isuzu fans.

The Isuzu Xtreme Borneo Challenge 2022

The Isuzu Xtreme Borneo Challenge 2022

The Isuzu Xtreme Borneo Challenge 2022
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Episode #1 - Bootcamp | The Isuzu Xtreme Borneo Challenge 2022

Episode #1 - Bootcamp | The Isuzu Xtreme Borneo Challenge 2022

21:36
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Episode #2-Kundasang | The Isuzu Xtreme Borneo Challenge 2022

Episode #2-Kundasang | The Isuzu Xtreme Borneo Challenge 2022

23:47
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Episode #3-Flag Off | The Isuzu Xtreme Borneo Challenge 2022

Episode #3-Flag Off | The Isuzu Xtreme Borneo Challenge 2022

24:19
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DRINKS ON US!

LET'S CATCH UP AND MAKE IT HAPPEN!

© 2023 – Team Moxim

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