HOW WE TURNED EVERYDAY CLEANLINESS INTO A CELEBRATION
Kao Kirei: Integrated Campaign & Roadshow Design
To build awareness for Attack, Merries, and Magiclean under the annual Kao Kirei campaign, we brought all three brands together in one joyful celebration. Starting with an uplifting hero key visual, we created a cohesive visual identity that connected the portfolio while allowing each brand to shine. We extended this creative direction into the roadshow layout and structural design, bringing the celebration to life through an immersive brand experience.
Beyond the roadshow, we adapted the visuals across retail POSM, social media assets, and print magazine ads, creating a consistent presence at every touchpoint. The result? A unified campaign that connected event experiences with everyday shopping moments, turning cleanliness and care into a celebration consumers could discover and enjoy.
