For Mitsubishi After Sales Division’s Merdeka Campaign, we tapped into the spirit of national pride to craft an engaging and meaningful initiative. At the heart of this campaign was the "Wau-nderful" car check-up package, designed to keep vehicles in top condition while reinforcing Mitsubishi’s commitment to safety and reliability.

To further drive engagement, we introduced a coloring contest exclusively for Mitsubishi owners, turning the festive season into a fun, family-friendly activity. With fuel vouchers up for grabs, this initiative strengthened brand loyalty, community engagement, and footfall to service centers, blending patriotism with practical value.