EcoWorld, in partnership with National Geographic, kicked off the BEING GREEN campaign [made up of three components i.e. Green Stewardship (internal green culture), Green Protection (masterplan design) and Green Living (residents)] beginning May 2019 that encompasses a noble intent of ‘planting the seeds of green living and growing the minds of sustainable living’ for the society at large. The campaign picked up over 1,000 page views in just the first two weeks of its launch on NatGeo online channel. The ‘green’ pursuit, which is also supported by social media (Facebook, Instagram, Youtube) publicity and EcoWorld’s microsite in addition to TV exposure for maximum target audience reach.