Understated and natural or OTT and glamorous, the perfect makeup completes any Raya look. And since dressing up to the nines as a family is a cherished tradition, getting the makeup to match the chosen theme is ever more important. This recruitment campaign was what Bobbi Brown needed to capture the attention of those talented individuals who want the greatest look for Raya. A great deal of thought and planning was put into creating the LOOK BOOK to ensure our efforts aren’t all for nought.