Success after success in partnership with innisfree, the Jeju Cherry Blossom Tone-Up Creams Pop-up showcase was such a delightful love-at-first-sight experience wherever it toured, invigorated by its cherry pink ambience, day and night. The 3-week-4-location showcase attracted 7,769 visitors, beating the 3,600 target (216% more) with 867 packs of Jeju Cherry Blossom Tone-Up Creams sold (173% above target). More encouragingly, the sampling microsite amassed 29,637 visits with a 63% redemption rate! The total impressions via Instagram stories of the highly anticipated event hit 546,732, resulting in new followers’ growth by 83%! And the cherry on the cake, the KOL outreach base stretched as large as 42,444,927 followers!