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Kao: Welcome to My Modern Parenthood 


Kao, the prominent household and personal care brand from Japan with a legacy of 120 years, has firmly established itself in Malaysian households. Its extensive range of popular products, including Attack, Magiclean, Merries, Biore, and Laurier, has made it a household name. Our agency had the privilege of winning the creative pitch against tough competition, proposing the "Welcome To My Modern Parenthood (WTMMP)" concept. Our campaign focused on how Kao's expertise in home care assists modern and young parents in overcoming the challenges of parenthood.

Since then, our team has been tirelessly creating captivating content that resonates with contemporary parents, building brand awareness. Consequently, we have witnessed a steady growth in our social media following, year after year.

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